Joe’s Shanghai
2025
Restaurant Branding
Instructor:
Jon Newman
This branding project reimagines Joe’s Shanghai, a traditional Shanghainese restaurant, through a modern minimalist lens. The visual identity incorporates a series of vector illustrations inspired by everyday objects and dining scenes from Shanghainese culture. The deliverables — including the menu, business card, and packaging — were designed to maintain visual consistency and simplicity while giving the brand a fresh character.
Exterior Design
Visual Identity
Interior Design
Promotion Design