DARPA Agency Rebranding
2026
Brand Identity
Instructor:
Peter Ahlberg
This project is a rebranding for DARPA. The concept is based on the relationship between human intuition and technological intelligence. I developed a grid system that combines strict vertical and horizontal structures with circular forms, representing systems, collaboration, and interconnected networks.
From this system, I built a custom typeface and a set of icons to create a consistent visual language. I chose a modern, high-tech color palette to support the concept.
Then I expanded the system across different applications, including a process book and interior and exterior environments, to show how the identity works at multiple scales.